![]() An example of this would be if you are asked to verify via text and you only have a landline. However, if you absolutely cannot verify via the method offered, you can reach out to the Google Business Profile Support team and see if they can provide you with another way to verify your GBP. Google offers numerous ways for businesses to verify their GBP, but Google decides which way (or ways) each merchant must verify.Īs a business owner, you must verify via the method Google chooses for you. GOOGLE VERIFY MY BUSINESS VERIFICATIONWhat Is The Google Business Profile Video Verification Process? When businesses submit video evidence that proves and shows these things, Google operators can review the video to determine if the evidence presented is strong enough to verify that the business is located where it says it is, performs the work it claims it does, and more. Affiliation: Is this merchant actually associated with the business? Do they have the authority to represent the business?.User integrity: Is this an authentic company? Is it a real merchant? Google is trying to determine if someone is attempting to commit fraud.Geographic location: Is the business located where the Business Profile says it is located? (It isn’t easy to film a video of a bookstore in New York City and pretend that it’s a bookstore in London.).Existence: Is this a genuine/real business? Does it exist?.With the video verification process, Google is trying to garner the following information: Google is trying hard to ensure that the GBPs set up are legitimate businesses meeting Google’s guidelines. Various Verification MethodsĪs mentioned, Google provides several ways to verify your business. Google’s video verification method tries to authenticate and confirm legitimate businesses and (hopefully) weed out spammy and fake listings that could inundate the Local Pack, Local Finder, and Google Maps and confuse or hurt consumers. The video allows Google to actually see the company and more details about the business. It’s almost like a “digital in-person” check-in on the business. Video verification is the next best thing to actually visiting a business. One of the ways Google can verify a business is through video verification. In an ideal world, Google would actually visit each and every location with a GBP to make sure the business is real and meets all guidelines. This verification process helps Google ensure that the business is a real and legitimate business that is eligible for a GBP and meets Google’s guidelines for representing your business on Google. ![]()
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